Pink Power Breast Cancer Awareness
October 15, 2017
Balloons, fairy lights and colorful attire, pink power was totally apparent, as ESAG ladies, including team members from TTE, came together in large numbers to mark breast cancer awareness month. A detailed presentation on breast cancer was given by a female physician. Participants were encouraged to voice their doubts and concerns about breast cancer and were also educated on the importance of self-examination and early detection. Pink Caravan also had helpful tips for ladies on what to check during a self-exam and the warning signs that would be apparent. Many of the participants were examined by the doctor on site. There were special pink sweet treats for all guests. Pink Power helped generate awareness on breast cancer and also encourage ESAG ladies to keep a regular check on possible symptoms. Breast cancer is the most common cause of cancer mortality, accounting for 16% of cancer deaths in adult women. There is sufficient evidence to show that mammography screening could reduce mortality from breast cancer by 15–25%.